B2B Calgary is a group of business-to-business (B2B) marketing specialists providing a full suite of B2B marketing services to small and medium sized industrial and commercial firms.
President of B2B Calgary
Woody has a background in media, sales and marketing. In radio and television he developed skills to extract the essence of a narrative and communicate it quickly and clearly. In sales he developed the ability to view concepts from the customer’s perspective. And in marketing he has successfully combined those talents to create messages that remain firmly fixed in the minds of customers and prospects.
Over the past two decades Woody has provided marketing consultation to numerous U.S. and Canadian corporations, including Aker Kvaerner, Alliance Pipeline, Baker Hughes, CCS, Chevron, ConocoPhillips, Enerflex, Flint Energy, Fort Chicago, FOX-TEK, Grant Prideco, Halliburton, Hunting, KBR, KERN Partners, Red Deer College, Schlumberger, Security DBS, Smith International, Solvay, Tesco, Upside Engineering, Weatherford, Westeel, Willbros, Wood Group, and many others.
Woody is completing a psychology degree through Athabasca University and is a graduate of the Communications program at the British Columbia Institute of Technology. He earned his Certified Business Communicator credentials from the Business Marketing Association and is a past president of the Houston, Texas Business Marketing Association.
Sally has honed her marketing skills over the past twenty five years as an analyst, strategist, tactician, mentor, and communicator in the private, public, and not-for-profit sectors. Some past clients include City of Calgary, CCS, Westeel, Upside Engineering, Wiebe Environmental Services, Pulse Data, Red Deer College and Blue Quills First Nations College.
Recent consults/projects include: Calgary Real Estate Board (communications); a province wide research project (funding of Aboriginal Artists); feasibility and viability assessment of CARS (capital project); facilitation of strategic planning with REVV 52; development of a fund development program for a Theatre company and more. Her favourite charity is an organization that serves the homeless and at risk called ‘This is My City’. She serves as an advisor to the board.
Sally is equally comfortable working in the private sector as she is in the public and not-for-profit sectors. She is the principal consultant of Truss & Ross Polymaths, an organization that specializes in not-for-profit-and public sector management. She also is an associate of B2B Calgary, a B2B marketing firm, where she works with her colleague Woody Forrieter. Sally holds an MBA from the University of Leicester, UK and is a trained conflict resolution/ mediator.
One of Calgary’s leading designers with exceptional work in corporate identity
Shaw Cablesystems, Suncor Energy Inc., Canadian Pacific Railway, TransCanada Pipelines and many others
Bill has won many regional, national and international design awards. His work on the print advertising campaign for iStockphoto was featured in several prestigious creative industry publications, including Communication Arts, HOW Magazine and MacUser International.
Video and New Media
Expert in marketing planning, idea generation, website development, online marketing, and social media
President of Solaris Marketing.
Extensive experience with Canada’s leading technological companies and other Fortune 500 companies across North America and Europe
John has a degree in Print Journalism and Certification from the New York Film Academy as well as The Hollywood Film Institute.